Social Media Visual Strategy With so many companies competing for the same audience on social media, your visual strategy is the gateway to spark engagement, giving users a reason to follow, like, comment, and ultimately work with you. While content may be king, without an attention-grabbing visual strategy, they’ll never stop to read your message. Let’s look at ways to create a smart visual strategy for your social media pages. Grab Their Attention Think about what makes you stop scrolling to read a post. Interesting Headlines Don't be afraid to get a little creative! Make your headlines exciting and unique, but informative and on topic so the reader wants to engage. For example, instead of "Wire Fraud Attempt Prevented," use "How an Escrow Officer Foiled a $2.7 Million Fraud Attempt." Eye-Catching Graphics With attention spans shrinking and thumbs scrolling at lightning speed, you need eye-catching visuals to get readers to stop. Experiment with different formats and styles. Professional stock photography and graphics give a polished professional look, while playful images and memes add a lighthearted touch. Infographics, charts, and diagrams deliver a lot of information in a simplified, easy-to-read, and easy-to-understand format. Short-Form Videos Videos bring your post to life, tell a story, and convey emotion. As the top trend among social media users, videos should be informative and dynamic, but not long. In fact, videos that last less than one minute see the highest engagement, so shorter is better. Here are a few topic ideas for your short-form videos: Education: The different types of title policies and how they protect homeowners, the title search process, typical documents needed to close, and cyber/wire fraud. Tips and Tricks: How to prepare for a smooth closing, the technology needed for an eSigning, or mistakes to avoid (such as buying a new car two days before closing). Testimonials: Ask your favorite real estate agents for a quick video testimonial after your next closing to build trust and credibility with potential clients, giving them real-life examples of your superior closing services. Behind the Scenes: Give your audience a peek under the hood and let them see what drives your operation. Share candid photos and videos from staff meetings, employee appreciation lunches, and other functions. Let your audience connect on a personal level with your company culture and team. Animated videos are a great way to explain complex topics in a simple, fun, easy-to-understand format. Lighten the Mood Users are more likely to remember and share something that makes them laugh or feel good. While no one is suggesting you post every meme under the sun, a little levity can go a long way in humanizing your brand. Just make sure to consider the platform, your audience, your brand, and the tone of the content; what one person finds funny might not go over well with someone else. If you’re charged with posting content on behalf of your company, be mindful of branding and content guidelines, including approved colors, fonts, and logo variations. At Station 11, we understand that creating a successful social media strategy for your business can be overwhelming. Let us take the guesswork out of it by developing a custom-tailored online presence that grabs the attention of your target audience. Schedule your consultation and learn more. Previous Next Let's Write Your Success Story! CONTACT US

Social Media Engagement Strategy Social media is a two-way street, and engagement is the key that drives success. It’s fair to say most of us use social media as a research tool. We look up prospects and competitors; we gather information and insights. We read articles, watch trends, and keep an eye out for breaking news. But do we actively engage? This isn’t about simply tapping the “like” button and commenting with a congratulatory message on a coworker's promotion. This is about real, relationship-building, conversational engagement. If you’re not answering questions, responding to comments, and initiating conversation, your social media probably isn’t delivering the lead-generation results you hoped for. It's important to consider your primary objective when developing this portion of your overall social media strategy. If your goal is to increase brand awareness, posting product and service content once or twice a day can be effective. If you want to build meaningful relationships that convert to sales, conversational engagement should be your top priority. Find a balance between posts that push your brand and content that pulls your audience into meaningful conversations while still promoting you and your brand. Here are a few basic tips to help foster meaningful engagement: Respond To Comments and Messages If someone leaves a comment asking about the title search process, even if you’re not the original poster, reply with a quick "Hi Sue, great question! A thorough search is performed to ensure a clear transfer of title at the closing (free of liens, defects, etc.), and typically takes 1-2 business days to complete. I’ll give you a call with more details." This lets them know to look for your call while showing others on the thread you're responsive and available to help. If someone posts a reply before you’re able to, send a Direct Message (DM) to see if they have any additional questions. Conduct Polls and Surveys In Social Media Content Strategy , we discussed the benefits of using polls and surveys to gather customer insights to help form your service model, and ultimately provide better service. However, surveys don’t always have to be business-related. Lighthearted polls with questions like, “What’s your favorite go-to closing table snack” or “Who’s your favorite to win the Super Bowl this year?” can be a fun way to gather insight and provide better service, while also making a more personal connection. Make sure to note their response in your Client/Customer Relationship Management (CRM) system, so when they arrive for their next closing, you’ll know to have a bowl of bite-size Snickers® on the table and a Miami Dolphins® mug waiting for them! (Go ‘Fins!) Share User Content If you want to show your audience you not only appreciate their business but also value their expertise, repost or ‘share’ their articles and content. Repost their post-closing photo or testimonials, adding your own comment: “Congratulations on another successful closing! So proud to be your title agent!” Direct Messages (DMs) Direct messages (DMs) are a private way to engage with your clients on social media. You can use DMs to address specific concerns, provide personalized recommendations, or offer exclusive promotions. For example, if you receive a DM asking about the types of title policies, you can respond with a detailed explanation and answer any follow-up questions they may have. Always be authentic and don't just focus on selling your products and services; aim to create a meaningful relationship with your audience. At Station 11, we understand that creating a successful social media strategy for your business can be overwhelming. Let us take the guesswork out of it by developing a custom-tailored online presence that grabs the attention of your target audience. Schedule your consultation and learn more. Previous Next Let's Write Your Success Story! CONTACT US

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Schedule Your Private Consultation Sometimes, you just need a fresh set of eyes to re-energize your marketing efforts, and other times, you need to call in reinforcements. Schedule your one-on-one consultation to review current marketing initiatives, future goals, and how Station 11 can help you succeed. ABOUT US

Building Your Social Media Strategy Tips for building a solid social media strategy that grabs attention, increases brand visibility, and drives engagement. Whether you're a seasoned user looking to increase engagement or just dipping your toe into the world of social media, this three-part series will provide practical tips and strategies to help you build a strong online presence. Visual Strategy How powerful graphics and headlines can help strengthen your brand, capture attention, and increase engagement. Content Strategy Tips to generate relatable content that resonates with your target audience. Engagement Strategy Ways to engage with your target audience and build strong relationships. Previous Next Let's Write Your Success Story! CONTACT US

Let's Get to Work! We look forward to working with you! Contact Us First Name Company Phone Interested In: Strategy Planning Content Creation Social Media Email Automation Coaching Other Last Name Title Email How Did You Hear About Us? Source Message SUBMIT I want to receive periodic upates. Thank you. A member of our team will contact you shortly.

Services Whether you are targeting real estate agents, lenders, or consumers, our concept-to-execution suite of services allows us to develop a strategy-driven marketing plan that aligns with your specific goals, needs, and budget. Strategy Development Whether you are targeting real estate agents, lenders, consumers, or other industry professionals, we can help develop and execute a customized marketing plan that meets your specific goals, and budget. Marketing Process Review We can help maximize your marketing results by conducting a thorough review of your existing structure and processes, then provide feedback and assist in establishing a sustainable workflow your team can maintain effectively. Copywriting and Editing Whether you need automated emails, newsletter content, blog posts, or content for your marketing and educational material, we provide clear and effective language to drive engagement and boost brand awareness. Social Media Our team can assist in boosting your social media presence by creating a well-defined strategy and industry-specific content, managing post-scheduling, and analyzing engagement to maximize results. Email Automation Automated emails are crucial to a successful marketing campaign. To boost your business's lead generation, market share, and income, our team can create unique, interesting content tailored to your target demographic. Video Content Our team can help you create high-quality visual content that captivates your audience and drives results for social media, events, and website. Content Creation Knowing the unique needs and nuances of the title industry, we can create compelling content with eye-catching designs for your webpage, blog, emails, printed material, and more, with copy that is clear, concise, and effective. Graphic Design Whether in print or online, our design experts create memorable, eye-catching visuals to communicate your brand's message clearly and effectively to increase brand awareness and engagement. Events With vast event leadership experience, including hosting 450 attendees at prestigious venues like Marlins Park and under the Space Shuttle Endeavour, we can meticulously plan and execute your event. Let's Get to Work! CONTACT US

Social Media Content Strategy Knowledge is power when it comes to creating content. You know your customer, and you know your industry. From legislative changes that impact your local market to helping a first-time buyer understand the value of an Owner’s Policy, your knowledge is power . Here are a few basic tips to start generating content: Relatable Content Relatable content has the capacity to engage and resonate with people on a deeper level, whether it's through humor, personal anecdotes, or sharing common struggles. Remember how your wire fraud detection program protected a first-time homebuyer's entire life savings only days before closing? It's a relevant story that can help educate consumers about wire fraud techniques while also promoting the investments you've made to combat cybercrime. Stories don't need to be dramatic or epic to be engaging. You can capture your audience's attention by simply highlighting your own experiences as a home buyer or seller. Maybe you encountered an unexpected title issue and can share how your title policy protected your investment. By sharing your own experience, you not only emphasize the importance of a title policy and the safeguards it offers, but you also establish yourself as an industry expert with firsthand knowledge. Leverage Trusted Sources You receive industry-related news, updates, and other information from sources your audience, especially consumers, may not be familiar with. By sharing articles relatable and valuable to your followers, you build trust and position yourself as the go-to resource for industry news. Always add your own insights, and depending on the content, ask your audience to share their thoughts. Make sure shared articles are from sources you trust and rely on for news and updates, such as the American Land Title Association (ALTA). Community Content Sharing information about local events and businesses not only helps you establish yourself as a knowledgeable and trustworthy professional, but also shows your support for the community you serve. When a new restaurant or small business opens, or you hear about an upcoming community event, such a new farmers market or festival in the park, share the news with your followers, tag the business(es), and use event hashtags to increase reach among other attendees. Share a candid photo of your next team meeting to show you’re constantly learning and growing, and highlight the product, service, or resource and how it will benefit the audience. Interactive Polls and Surveys Polls and surveys can be powerful tools to engage your audience while gathering customer insight so you can address their needs. For example, a poll asking, “What is your preferred method of communication?” or “What’s the #1 challenge you face in closings today?” can help shift your service model to provide better service. If you’re working on your education calendar, asking your followers to rank their interest in potential topics not only helps you plan for higher attendance, but also conveys your intention to provide the information they find valuable. Awareness Campaigns Make a strategy and plan ahead. Let’s say, for example, you’d like to donate and/or match donations to a specific organization for National Breast Cancer Awareness Month. Work with the organization to create a unique donation portal online, then add it to the homepage of your website on the first of October. As part of your overall marketing strategy, create social media, email, and print campaigns asking your audience to visit your site and join you in donating to support breast cancer awareness. Then, encourage them to share their “pink” photos using a unique branded hashtag for a chance to win a prize at the end of the month. The combined power of this multi-layered campaign not only helps increase donations to support breast cancer awareness, but also increases your website traffic and social engagement to help build stronger relationships with your audience. Hashtags Used to categorize and label content, hashtags make it easier for users to search and discover posts related to a specific topic, which increases post visibility and attracts new followers. Creating hashtags unique for specific campaigns and events is a great way to reinforce your brand and connect content across multiple platforms. Build brand awareness with custom hashtags. Start conversations and spark engagement with custom hashtags for company events, products, and services. Ask followers to share photos and stories about a particular topic using a customized hashtag or ask for their thoughts on a specific industry trend or hot topic. Promote Your Channels One of the simplest ways to build awareness around your social media pages is to add linked icons to your website, blog, and email signature. Take it a step further by adding icons with social handles to your business cards, event displays, education material, and printed marketing materials. Display “Follow us on…” signage in closing rooms and provide fun props with hashtags for post-closing photos. When you post content, encourage your followers to “share” it with their own network. At Station 11, we understand that creating a successful social media strategy for your business can be overwhelming. Let us take the guesswork out of it by developing a custom-tailored online presence that grabs the attention of your target audience. Schedule your consultation and learn more. 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Tips to Build A Strong DOs Confirm information for jurisdictional variances that AI may not account for. Review AI-generated content for accuracy, and ensure final content is unbiased and in-line with local laws. Fact-check and validate all AI-provided data/statistics using trusted sources. Use plagiarism tools to check AI-generated text for potential copyright infringement. DON'Ts Never share personal, private, proprietary, or other sensitive data with ChatGPT. Don’t assume AI-generated answers are correct without checking. Don’t use AI tools to generate official legal documents or statements. Don’t let AI replace the nuanced expertise of experienced title search professionals for historical property records. DESCRIPTORS "ACT-AS" IDENTITIES TIP: Due to the industr y variations consider including your geographic area for better results Title Insurance Specialist Real Estate Closing/Settlement Agent Title Examine r Title Claims Investigator Title Ins urance Underwriter Foreclosure Specialist Download Your Copy AUDIENCE Real Estate Broker/Agent Commercial Real Estate Broker/Agent Real Estate Consumer Real Estate Buyer/Seller First-Time Homebuyer Real Estate Developer Real Estate Law Firm Lender Real Estate Investor Trust/Estate Planners Homebuilder TONE Professional Instructional Persuasive Reassuring Inspirational Confident Formal Witty Casual TASK Article Headline Blog Post Ad Copy Landing Page Email Presentation Hashtags Tutorial Video Script Social Media Post Proposal Bullet Points Research Summary Table DIRECTIVE PROMPTS SALES Compose a personalized sales email to a potential customer promoting [product/service description], highlighting [features and benefits]. Generate a script to use when cold calling [insert persona] about [product/service description] Generate 5 persuasive subject lines for an email about [insert description] Write 5 pieces of invitation copy for [summer networking event]. EDUCATION Explain [topic] in [layman’s terms / in detail] Explain [topic] with examples as they relate to [audience] Create a step-by-step guide to [process] Explain [insert topic] in simple terms SOCIAL MEDIA Generate 5 blog post ideas about [insert topic] Create a 30-day social media calendar about [insert topic] Write LinkedIn carousel ad copy about [insert topic] Compose LinkedIn carousel ad copy using the following content: [insert notes or content draft] Write 5 pieces of [social media platform] ad copy for [product/service description] Provide hashtags for the following [social media platform] post to increase engagement. COMMUNICATION Draft a standard email reply for customer inquiries about [topic] Develop landing page content that explains [topic] Condense this knowledge base article into a step-by-step guide: [article content] GENERAL PROMPTS Review and refine this text to enhance its clarity: Recast this content for novice comprehension: Digest the material and itemize key insights and facts: Convert this text into [language]: Alternative expressions for: [sentence or headline] Abstract this article and list the central insights: [article content] FEEDBACK PROMPTS After your AI content has been generated, use feedback prompts to further improve the results. Condense into a brief overview Provide examples Regenerate using first-person POV Explain/Expand/Elaborate Simplify/Condense Define [term/phrase] Provide [number] alternate options Marketing Solutions To Support The Unique Needs of The Title Industry ABOUT US OUR SERVICES

Strategy. Engagement. Growth. Marketing Solutions To Support The Unique Needs of The Title Industry LEARN MORE Experienced Strategy Development Over two decades of title industry marketing experience working for you. Founder & President Sheli Cordero Company president, Sheli Cordero , has supported the marketing needs of title agents nationwide for more than 20 years . With a deep understanding of the title industry’s unique challenges and regulations – and the value of effective marketing – the Station 11 team delivers original, expertly developed content designed to enhance your brand and drive growth. Like your business, relationships are at the heart of our service model . We get to know you, your goals, your business, and your target customer in order to develop a smart, strategy-driven marketing plan to drive engagement and growth. Once a plan is formulated, we provide the support and resources to execute it with precision. LET'S TALK Tips to Build ChatGPT Prompt Chains LEARN MORE Customized Strategy Development Whether you are targeting real estate agents, lenders or consumers, our concept-to-execution suite of services allows us to develop a strategy-driven marketing plan that aligns with your specific goals, needs, and budget. Social Media If you are intimidated by social media, not sure where to start, or not getting the results you want, we’ve got you covered. We can help develop a clear strategy, curate, and create content, schedule and publish posts, then analyze results to maximize engagement. Content Creation We understand the unique needs and nuances of the title industry and work to create compelling content with eye-catching designs for your web pages, blogs, emails, print material and more, with persuasive sales copy that is clear, concise, and effective. Email Automation Leveraging email automation is essential to any modern marketing strategy. Our team can develop personalized, engaging content for your target audience to help increase lead generation, expand market share, and grow revenue. ALL SERVICES Beyond the Brand Promotional Products and Printing Let us help bring your brand to life and stand out from the competition with private access to customized promotional products and printed collateral. LET'S TALK Social Media Strategy Your visual strategy is the gateway to spark engagement, giving users a reason to follow, like and engage. READ MORE Knowledge is power when building a content strategy . You know your customer, and you know your industry. READ MORE We read articles, watch trends, and keep an eye out for breaking news. But do you actively engage ? READ MORE Let's Get To Work! First Name Last Name Company Title Phone Email How Did You Hear About Us? Source Message Interested In: Strategy Planning Content Creation Social Media Email Automation Coaching Other SUBMIT I want to receive periodic updates. Thank you. A member of our team will contact you shortly. CONTACT US